Brilliant Basics

Design and Innovation Studio
from 587-637-3039

The Global Design System

We created the digital expression of the HSBC brand as a flexible design system across all public facing and transactional experiences across business lines.

Digital Learning Experience for INSEAD

We created the platform for the world's top business school. It earned unprecedented positive reviews from students and staff.

A New Venture in just 5 Months

We helped shape the proposition and MVP (initial launch) of meeting-space startup Headbox. It is now one of the UK's fastest growing startups.

Brand, Branch & Digital Experience

We rebranded CBI bank and launched all the omni-channel touch-points. We also supported the creation of CBI's business strategy.

HSBC Mobile Banking App

Our award-winning app is used daily by millions of people across the world.

The Digital Wallet for Singapore

We re-imagined Singtel's Dash proposition and the mobile customer and merchant experiences.

An Immersive Experience Space

We brought Singtel's 10,000 sqft FutureNow space to life with expansive digital experiences for their senior B2B clients.

Big Data Visualisation for CBRE

CBRE's Global Flows iPad app visualises big data from the world's largest real estate investment firm to attract new investments.

Conversational UI for Banking

We are helping a leading global bank to develop an AI driven, conversational banking experience through Amazon Echo.

See what we’ve been up to

Design led thinking that redefines what a great customer experience is

Brilliant Basics is Infosys’s global design and product studio. We put ourselves in the customer’s shoes, focusing on the basics to redefine experiences and create products that make life simply better.

User experiece experts

We are analysts, user experience experts, product designers, strategists, technologists and entrepreneurs.

We make the complex simple.

And beautiful.

Our Philosophy

The way we work

We bring a unique mix of startup mindset and enterprise experience to generate ideas and create customer focused digital products. We do this from our global studios in collaboration with Infosys. And we can bring world-class talent to solve client challenges wherever they are needed in the world.

Our founders'

In 2012, Anand Verma founded bb to disrupt the traditional agency and consultancy model. Anand has extensive experience at large agency networks.

He assembled a team of digital leaders, including Ralf Gehrig, as Co-founder and Chief Experience Officer to accelerate the company's growth.


From idea to reality - fast

We help navigate our clients throughout all stages of their digital transformation journey. bb brings a startup mindset to generate ideas and create rapid prototypes and viable digital products.

We move quickly from C2C to agile design sprints, bringing in the firepower and technical capabilities, global scale and delivery power of Infosys to shape, scale and deliver real products, fast.


Conversation to Creation (C2C)

C2C is our approach to kick-start a new product, experience or proposition, whether its a budding startup or one of the world's largest enterprises. Through a series of intensely collaborative workshops with full client stakeholder involvement, we define the right proposition, put the customer at the core and take Design Thinking into Design Doing - fast.

Our Expertise


Subject matter experts and experienced generalists, our expertise spans the full range of disciplines.

We work with clients in a collaborative way, pulling in experts and knowledge across disciplines to build teams that can transform the way brands use digital.

We’re not linear.

We work across geographies, industries, channels, beyond digital into physical space and experience.

Whatever it takes to make an idea something real, useful and relevant.


Some of our clients & products


We work globally

London HQ
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